Basic SEO & UX/UI Audit Worksheet

Time Allocation: 8 hours

Goal: Provide a concise report identifying critical issues and recommendations for high-priority fixes.

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Preparation (30 minutes)

✔ Gather client website details (URL, objectives, primary audience).
✔ Access tools:

• Sitebulb
• SEMrush
• Google Search Console
• Google Analytics
• Clarity
• TrackStatsElite
  ✔ Create a project folder to store findings and screenshots.

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1. UX/UI Audit (2.5 hours)

1.1 Usability Analysis (1 hour)

Tools Used: Clarity, Google Analytics

✔ Review Clarity heatmaps for navigation confusion and click patterns.

✔ Analyse Google Analytics for high-exit pages and bounce rates.

✔ Identify accessibility issues (e.g., font size, contrast, screen-reader compatibility).

✔ Document broken navigation paths or unclear calls to action (CTAs).

1.2 Visual Design Assessment (45 minutes)

Tools Used: Manual Review, SEMrush (Competitive Analysis)

✔ Evaluate branding consistency (logo placement, colour scheme, typography).

✔ Assess visual hierarchy (alignment of buttons, forms, and content spacing).

✔ Compare design with competitors to ensure relevance and appeal.

1.3 Content Clarity & Tone Review (45 minutes)

Tools Used: Manual Review, SEMrush

✔ Review key pages (Homepage, “About Us,” product/service pages) for clarity, concise language, and tone consistency.

✔ Identify text that is overly technical, vague, or redundant.

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2. SEO Audit (4.5 hours)

2.1 Technical SEO Analysis (2 hours)

Tools Used: Sitebulb, Google Search Console

✔ Crawl the site with Sitebulb to check:

• Crawlability issues
• Broken links
• Duplicate pages
• Redirect problems
  ✔ Use Google Search Console to assess:
  • Crawl errors (indexing, server issues)
  • Mobile usability
  • Core Web Vitals
    ✔ Analyse site speed using PageSpeed Insights or Sitebulb.
    ✔ Verify HTTPS implementation (ensure no mixed content warnings).

2.2 On-Page SEO Assessment (1.5 hours)

Tools Used: SEMrush, Sitebulb

✔ Audit metadata (title tags, meta descriptions, headers) for relevance and length.

✔ Review keyword usage in content, headers, and internal links.

✔ Assess URL structures for readability and consistency.

2.3 Content Quality Review (1 hour)

Tools Used: SEMrush, Manual Review

✔ Identify duplicate or thin content.

✔ Analyse engagement metrics on key pages (bounce rate, session duration).

✔ Assess originality and competitive value of content.

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3. Deliverables (30 minutes)

3.1 Report Creation (20 minutes)

✔ Use concise language and include visual aids (screenshots, graphs, tables).

✔ Highlight:

• 3-5 critical UX/UI issues
• 3-5 critical SEO issues
  ✔ Provide clear, actionable recommendations with estimated impact.

3.2 Bonus Setup (10 minutes)

✔ Create or extend a TrackStatsElite.com account for three months.

✔ Add the client’s domain and provide a brief tutorial (optional).

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Audit Worksheet

Client Information

• Client Name:

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• Website Url:

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• Project Start Date:

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• Primary Audience:

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• Objectives:

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1. UX/UI Audit

1.1 Usability Analysis

Tools Used: Clarity, Google Analytics

• Clarity heatmap insights:

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• High-exit pages and bounce rates identified:

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• Accessibility issues noted:

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• Broken navigation paths/unusable CTAs:

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Summary of Usability Issues:

Recommendations for Fixes:

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1.2 Visual Design Assessment

Tools Used: Manual Review, SEMrush

Branding Consistency Observations:

• Logo placement:

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• Colour scheme:

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• Typography:

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Visual Hierarchy Observations:

• Buttons:

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• Forms:

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• Content spacing:

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Competitive Benchmarking Observations:

• Key insights:

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Summary of Visual Design Issues:

Recommendations for Fixes:

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1.3 Content Clarity & Tone Review

Tools Used: Manual Review, SEMrush

Pages Reviewed:

• Homepage:

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• About Us:

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• Key Service/Product Pages:

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Content Observations:

• Clarity issues:

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• Tone inconsistencies:

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• Overly technical/vague text:

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Summary of Content Issues:

Recommendations for Fixes:

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2. SEO Audit

2.1 Technical SEO Analysis

Tools Used: Sitebulb, Google Search Console

Crawl Insights:

• Crawlability issues:

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• Broken links:

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• Duplicate pages:

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• Redirect issues:

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Google Search Console Findings:

• Crawl errors:

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• Mobile usability:

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• Core Web Vitals:

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Site Speed Analysis:

• Key issues:

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HTTPS & Mixed Content Warnings:

• Issues identified:

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Summary of Technical SEO Issues:

Recommendations for Fixes:

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2.2 On-Page SEO Assessment

Tools Used: SEMrush, Sitebulb Title Tags/Meta Descriptions Observations:

• Relevancy:

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• Length:

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Keyword Usage Insights:

• Headers:

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• Internal Links:

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URL Structure Observations:

• Key Issues:

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Summary of On-Page SEO Issues:

Recommendations for Fixes:

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2.3 Content Quality Review

Tools Used: SEMrush, Manual Review Duplicate/Thin Content Observations:

• Issues noted:

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Engagement Metrics:

• Bounce rate, session duration:

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Content Value vs Competitors:

• Key insights:

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Summary of Content Quality Issues:

Recommendations for Fixes:

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3. Deliverables

3.1 Audit Report Highlights

Tools Used: SEMrush, Manual Review 3.1 Audit Report Highlights

• Critical UX/UI Issues:

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• Critical SEO Issues:

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3.2 Bonus TrackStatsElite Account Setup:

• Domain Added:

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• Tutorial Provided (Y/N):

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Sign-Off Section

• Report Prepared By:

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• Date:

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• Client Approval:

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• Date:

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Notes/Additional Information: