TrackStatsElite – What’s Included

At the time of writing, we now have ten sections, each focusing on a range of KPIs for your GA4 Analytics. Below is a brief explanation of our benchmark report.

The Benchmark Report

It provides a snapshot of the most relevant ecommerce KPIs crucial for any website, especially those selling products and services online.

It is divided into the following sections:

Box 1

• • Traffic Source & Visitor Counts
  • Engagement Rates
  • Key Events Triggered
  • Revenue attributed

Box 2

• • A Colourful Pie-Chart Displaying User Distribution By ‘First Channel Group’
  • A Text Chart Displaying Rank, Traffic Source & Session / Visitor Count

Box 3

• • Engagement Statistics (site-specific as owners choose which events to track in GA4). Typically Includes:
• • • • Page Views By Users & Sessions
      • Average Session Duration
      • Duration of Engaged Sessions (More Than Two Pages Viewed)
      • Total Engagement Time On Site
      • Total Sessions
      • Page Views By Users & SessionsTotal Page Views

Box 4

• • GA4 Transaction / Key Event Tracking
    
    • • User Conversion %
      • Session Conversion %
      • Per User Value
      • Per Session Value
      • Total Conversion Revenue

For e-commerce sites, this typically shows revenue from orders, but it’s easy to track any key event and assign it a value in GA4, which will be displayed here.

Box 5

• • Google Ads Performance (If Applicable):
    
    • • Cost Per Click (CPC)
      • Total Clicks
      • Ad Spend
      • Return On Ad Spend (ROAS) (Calculated By Dividing Total Revenue By Total Ad Spend)

Box 6

• • Financial Performance Overview For the Selected Time Period, Including:
    
    • • Total Revenue
      • Total Tax Collected
      • Total Shipping Charged
      • Advertising Cost Per Conversion
      • Average Order Value (AOV)

The ‘Benchmark Report’ is a favourite for its broad-spectrum reporting with a single click. It’s excellent for comparing trading history over days, weeks, or months and for tracking progress over time. Also, see our separate ‘Trends Report’ section that provides a valuable visual analysis of individual metrics and their trends through-time.